GameStop has announced the purchase of 4,710 Bitcoin (BTC). Thus, the Grapevine, Texas-based video game company has joined the group of companies that make up BTC in reservations such as strategy, Tesla and marathons, advocating a step in the financial strategy that was already anticipated a few months ago after meetings and company decisions.
The acquisition, confirmed on May 28, 2025, is part of a plan GameStop was exploring in February, when CEO Ryan Cohen met up with Bitcoin’s renowned defender and strategy leader Michael Saylor. At the time, the company rated BTC to be included in its portfolio, as reported by Cryptoics.
In March, GameStop had already announced a strategy to incorporate Bitcoin as a reserve asset. Diversify investments in the context of retail transformation.
The purchase of 4,710 BTC was partially funded by previously collected funds. GameStop raised $1.5 billion through issuing convertible senior notes that expired in 2030. Part of it was intended to invest in Bitcoin in accordance with a plan to use cash, debt or capital emissions for this purpose, as detailed in the quarterly report. However, the exact financial terms of the transaction were not disclosed in the official statement.