Paris Saint-Germain announced on May 29 that the club holds Bitcoin (BTC) on its balance sheet and plans to support companies building PSG labs on their networks.
At the 2025 Bitcoin Conference in Las Vegas, The spokesman revealed The club shifted some of its cash reserves to Bitcoin in 2024 and still holds its position.
Called the “Paris Saint-Germain Innovation Hub,” PSG Lab also mentions other crypto-related initiatives on its official website.
Some of the initiatives PSG Labs aims to support include tokenization, distributed autonomous organizations (DAOS), heterogeneous tokens (NFT), stubcoin, custody solutions, and on-chain games.
The spokesman added that clubs piloting funds and participating in the market will support Bitcoin-centric startups through pilots on the club’s digital channels, helping them to reveal to more than 500 million fans.
Previous blockchain movements
PSG’s cryptography history began in 2018 Fan token release Paris Saint-Germain Fan Token through Socio. Three years later, the club attacked. Multi-year sponsorship agreement It is paid in part with the exchange’s CRO token using crypto.com and includes NFT collaboration.
February 2024, PSG Run the validator With the Chili’s Blockchain. It pledged and hosted all validator rewards to buy back PSG fan tokens The Hackathon, based in the stadium at Parc des Princes, has stepped up its Web3 development.
Although few have declared Bitcoin’s financial position, PSG is a small group of professional sports franchises experimenting with digital assets. Most teams interacting with crypto rely on sponsorship revenue, fan tokens, or NFT collectils instead of direct holdings.
By keeping BTC in books and investing in Bitcoin-centric startups, PSG aims to distinguish sponsorship revenue from strategic investments in underlying technology.
The spokesman concluded the session by saying that the club will “race with them” and reach the global market through the club’s brand infrastructure.