Snoop Dogg’s recent nearly one million NFT sold out on the Ton blockchain marks a key moment that will stimulate the NFT market.
The rapid success of the collection and innovative integration with Telegram’s platform highlights new utilities and engagement opportunities for digital assets.
According to Zenith, Ton’s NFT lead, the event “could be the beginning of a new NFT story,” highlighting the ability to wear a unique profile of Telegram Gifts.
Snoop Dogg’s Sold-Out NFT launch on the Ton blockchain has generated $12 million, indicating renewed interest and innovative utilities in the NFT market.
Snoop Dogg’s NFT launch at Ton Blockchain Sparks Market optimism
On Wednesday, American Rapper Snoop Dogg successfully sold out a collection of around 996,000 non-fan tokens (NFTs) within 30 minutes, leveraging the Ton Blockchain and Telegram platforms. This quick sell-out indicates a decline in NFT sales and ignores the recent trend of injecting fresh optimism into the market. Inspired by Snoop’s iconic style, the collection generated $12 million in sales, according to Telegram founder Pavel Durov. This milestone not only demonstrates the lasting appeal of celebrity-backed NFTs, but also highlights the potential to integrate blockchain technology with popular social media platforms to increase user engagement and asset liquidity.
Innovative utility from Telegram Gifts enhances the appeal of NFTs
The integration of NFT collections with Telegram Gifts introduces new utility dimensions that allow users to view animated NFTs in their profiles and convert them to stars, the in-app currency in Telegram. This dual feature creates a dynamic ecosystem where NFTs act both as collectible digital art and functional social tokens. Zenith, Ton’s NFT lead, emphasized that Telegram Gifts’ ability to wear on Profiles is a unique feature that distinguishes this collection from traditional NFTs. This innovation could pave the way for wider adoption by other brands and the intellectual traits of Web3, potentially catalyzing a new wave of NFT projects centered on social usefulness and interactivity.
Market Context: The Importance of NFT Sales Decline and the Success of Snoop Dogg
The NFT market has faced major headwinds in recent months, with sales falling sharply. Data from Cryptoslam shows sales volumes have fallen by 41% over the last 30 days, with transactions down 55%. This downward trend follows a 61% drop in the first quarter of 2025, compared with the previous year. Against this backdrop, Snoop Dogg’s collection stands out as a bullish signal, indicating that a strong community and well-executed project with the support of a celebrity can still generate significant demand. The success of the collection may encourage other creators and platforms to reinvigorate the market by exploring innovative NFT utilities and partnerships.
Snoop Dogg is continuing to impact the NFT space
Snoop Dogg’s involvement in the NFTS dates back to the early surge in mainstream interest in 2021. His previous ventures include the holder’s exclusive multimedia content and the 2023 Snoop Dogg Passport series, which was offered in the 2022 Doggies NFT collection in collaboration with Sandbox Metaverse. These initiatives demonstrate his continued commitment to exploring the intersection of entertainment, digital assets and virtual environments. His latest collaboration with Telegram not only strengthens his status as a pioneer in the NFT ecosystem, but also illustrates how established artists can leverage emerging blockchain technology to create new fan experiences and revenue streams.