Michael Saylor, executive chairman of strategy and perhaps the most vocal bitcoin evangelist, will make today’s story go in one word and get the market listen. In the post, Saylor was dressed and robes like “The Dude.” He wrote in the caption, “Bitcoin is compliant.”
The timing of the post is not random either. Bitcoin is trading at just under $119,000, close to its new all-time high, after a mid-June breakout reversed resistance into solid support. Price action is pretty tough, nearly $120,000, so Saylor’s message is more of a reconfirmation than a prediction, and the balance sheet backs it up.
The latest figures show that the strategy is at 601,550 BTC. That’s about $71.3 billion. Since June 1, they have added over 20,000 coins and are buying every summer, unless they have not purchased. The latest update dated July 14th added another 4,225, just as Bitcoin started testing for $120,000 again.
Bitcoin adheres to pic.twitter.com/qul0v5jqsg
– Michael Saylor (@saylor) July 16, 2025
The company’s cost base is currently $71,269 per coin, leading to a paper rise of 66% of its current price. This will result in strategy BTC holdings of approximately 57% of its market capitalization. It’s fair to say that Saylor is far from being a “man” with almost $50 billion in profits.
The Strategic Chairman did not expand his posts, but the message is clear. This is more than just a transaction. “Abides” is more than just a meme reference as strategies have been swept into the Bitcoin market over the past few weeks, and cryptocurrencies themselves have been holding strong close to their best prices. That’s a strategy.
Skeptics and optimists may have different ideas about how this will end, but one thing is for sure. Saylor’s Bitcoin campaign is as legendary as the film he mentioned in his new post.