Tron’s main business in Winter Park, Florida, has no clear indications of Chinese crypto giant Justin San or the $30 billion blockchain he founded, including placards, business cards and signs.
Instead, the published Tron, known as SRM Entertainment, maintains a low profile in Regus, a co-office space in the wealthy Orlando suburbs.
Two representatives at the office front desk spoke Decryption Although the company was rebranded earlier this month and adopted “Tron” as the ticker symbol on Thursday, despite the SRM website winning a Tron brand makeover, the company was rebranded earlier this month, but the space is still reserved under SRM.
Tron’s joint office space in Winter Park, Florida. Image: André Beganski/Decrypt
They added that once a week someone from Tron will come to the office. Free coffee and a printer that anyone can use are client perks.
The plain office building, used by dozens of experts, including lawyers and real estate brokers, contrasts with the gorgeous New York City where the Sun wore tuxedos to celebrate the company’s brand by ringing the Nasdaq opening bell earlier this week.
“The Nasdaq is just the starting point for our listing.” I said On Friday’s Mandarin X. “We aim to become part of the Nasdaq 100 index within three years.”
NASDAQ is just the starting point for our list. The goal is Nvidia, Apple, Google, and Nasdaq 100 indexes. I hope to become a Nasdaq 100 index within three years. This is the goal we are pursuing! pic.twitter.com/mwvcwritep
– He is Justinsan (@justinsuntron) July 25, 2025
The move shows that after years of regulatory scrutiny, San’s Tron is ready to breathe new life into addictive merchandiser SRM under President Donald Trump’s encryption-friendly administration. In June, SRM announced its $100 million equity investment and the Treasury strategy. Sun has appeared as an advisor, focusing on Tron’s native token TRX.
Tron, a blockchain network, is primarily used for low-cost Stablecoin transfers, with the network hosting $82 billion worth of Stablecoins. This is a significant portion of the $265 billion sector, Defillama data shows. According to Crypto Data Provider Coingecko, Tron’s native Cryptocurrency Trx has recently grown by 130%, around $0.31.
However, if Tron, previously listed on NASDAQ, known as SRM, is completely separate from the original business, it is unknown. On Thursday, a photo of the Tron brand promoting the “Della Dellophin” Sippy Cup (BPA-free and safe for kids) was featured on an Instagram account using the SRM brand.
Tron’s stock price rose more than 1,300% to $9.23, as follows: Yahoo Finance.
Decryption I contacted Nasdaq and Rejus for comments. Tron did not respond to requests for comment Decryption.
Inside the Rescue office that Tron invites to his house. Image: André Beganski/Decrypt
Biden-era regulators scrutinised Sun’s blockchain ventures that long ago. In 2023, the Securities and Exchange Commission requested the Tron Foundation and Sun to fraud and manipulate the market. February, party I asked a federal judge. Reflect the retreat of regulators from other well-known crypto cases to pause cases as they work towards a “potential resolution.”
Sun acquired a $75 million stake in Trump-backed Crypto Project World Liberty Financial earlier this year, and was recognized as the biggest owner of President Meme Coin at Black-Tie Gala two months ago, held at Trump’s golf club in Virginia.
Despite its relationship with the Sun with Trump-backed crypto project, Eric Trump It was rejected He claims he was involved in Tron’s Nasdaq debut. He is on the board of directors of Dominali Securities, the investment bank that brokered transactions with SRM at the time.
As Tron’s US-focused push corporate ship, it is unclear whether the Sun will visit Trump’s hometown and see where employees designed toys and products inspired by fictional characters. But earlier this week, he seemed excited to represent the Big Apple company.
“I’m excited to be listed in New York,” said Sun. I said At X, post a photo of him standing next to Mayor Eric Adams of New York City. “It’s my favorite city.”