Bitcoin climbing this year is driven by more than $124,000 by hedge funds and ETFs. According to River, a Crypto Financial Services company, the stable trickle of purchasing from small businesses has created a quieter yet meaningful layer of demand.
The rise in roles of small players
According to the report, companies that purchased around 84,000 BTC in 2025 total amounts to about a quarter of what the major institutional funds and the Ministry of Corporate Treasury hold.
Real estate companies are leading among River clients, with nearly 15% adding profits to Bitcoin. Hospitality, finance and software companies continue in the 8%-10% range. Fitness studios, painters, roofers and even religious nonprofits are involved.
Most businesses keep their allocations under control
Based on River data, over 40% of companies take between 1% and 10% of crypto profits. Only 10% invest more than half of their net profit.
Many purchases are small. For example, main self-storage in the West of Rhode Island recently added 0.088 Bitcoin (approximately $9,830), bringing the total to 0.43 Bitcoin.
These small purchases are repeated in many sectors and come together.
Employers invest 22% of their profits in Bitcoin.
Our new report shows how businesses will adopt Bitcoin more than ever in 2025.
Below link 🧵 pic.twitter.com/gs9r6ldhxa
– River (@river) September 3, 2025
Knowledge gaps during adoption
The major obstacle seems to be simple perception. A recent survey found that only 6% of Americans know that Bitcoin supply is 21 million.
Another poll showed 60% of people who said they “don’t know much about their assets.” Based on these results,
River’s Sam Baker says companies often don’t reach the point of careful reviews. Clear mention: Many companies have not rejected Bitcoin after their research. They are not familiar enough to appreciate it.
Why Small and Medium Enterprises Move faster
River’s report also points out that 75% of clients have fewer than 50 employees. Without approval from the committee tier or long board, owners and controllers can act quickly.
BTCUSD trading at $110,801 on the 24-hour chart: TradingView
Its structural flexibility helps explain why large companies are more likely to experiment with Bitcoin than large companies.
Committee-based decision-making, peer pressure and reputational attention are on the sidelines for now most S&P 500 companies.
Market and regulations shifts support intake
According to Baker, clearer accounting rules, stiffer regulatory signals and wider institutional acceptance have reduced several barriers to adoption.
In this cycle, Spot Bitcoin ETFs were buying supply at a rate of miners up to 10 times the production, helping to increase prices. These market dynamics, combined with stable company purchases, support the execution of Bitcoin.
Business recruitment looks cautious and cautious. Most companies make small, controlled bets rather than bold allocations.
Still, the cumulative effects of thousands of modest purchases are notable. And this cycle contributed to the formation of demand in ways that were not present in previous bull runs.
Meta featured images, TradingView chart
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