Allied Gaming is moving forward as institutional crypto adoption accelerates. The company has invested in Bitcoin and Ethereum, changing the regulatory environment as a key factor enabling a new digital asset strategy.
summary
- Allied Gaming, a publicly listed NASDAQ, has added BTC and ETH to its finances for the first time.
- Following the announcement of crypto investments, stocks have exceeded 100%. This move coincides with the accelerated institutional adoption of digital assets.
According to a press release dated September 12th, Allied Gaming & Entertainment, which was listed by NASDAQ, has made an initial allocation to Bitcoin (BTC) and Ethereum (ETH) from the Ministry of Corporate Finance.
The experiential entertainment company known for its esports and virtual event production has framed the move as a fundamental step in a broader strategy to integrate blockchain technology and real-world asset tokenization into its core business.
The company did not disclose the exact size of its purchase, but the market response is clear, with Agae stocks rising 105% since the announcement.
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A gradual shift towards digital assets
Allied Gaming’s leadership sees Bitcoin and Ethereum as essential foundations for building a Web3-Native Entertainment ecosystem. The allocation represents the “first stage” of the comprehensive digital roadmap, according to the company.
The move aims not only to diversify the company’s Treasury Department, but also to lay the foundation for wider blockchain adoption, including live entertainment rights, tokenization of real-world assets such as film and animation IP and property management revenue streams.
“We believe that it is not just a cryptocurrency, but also a strategic building block for the future of our business,” said Yangyan (James) Li, CEO of Agae. “Integrating blockchain and digital assets into the ecosystem is a natural advancement in our vision to connect people through gaming, entertainment and innovative financial technology.
Beyond the diversification of the Ministry of Finance, the Allied Gaming plan to expand blockchain-based payment options across the global IP portfolio covering eSports platforms, live events and experience venues. The company is also preparing to integrate Stablecoin and utility token frameworks to improve cross-border transactions, user engagement and liquidity within ecosystems.
Following the announcement, Nasdaq’s Agae stock experienced a dramatic surge, rising up by up to 105% at its peak trading day. The stock price reached a high of $2.18 and then settled around $1.73, reflecting a sharp increase that pushed our market capitalization to about $73 million.
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