Michael Saylor, the executive chairman behind Strategy’s massive Bitcoin reserves, shared a short but powerful message about X: “Never stop believing.” The post featured a dark Bitcoin chart titled “Bitcoin Price by Purchase” and garnered millions of views within hours.
The phrase is a clear homage to Journey’s iconic 1980s rock song “Don’t Stop Believin’,” and conveys a familiar message about perseverance, which resonated deeply with Bitcoin supporters as they navigate market volatility.
Bitcoin holders will receive a short message
According to public records, Strategy (formerly MicroStrategy) holds approximately 640,031 BTC, with an average cost basis of nearly $73,981 per coin. That stockpile is currently worth tens of billions of dollars on paper, depending on current market prices.
According to reports, the company revealed that the fair value of its Bitcoin holdings increased by nearly $4 billion in the most recent quarter.
Please don’t stop ₿elievin’ pic.twitter.com/LUMroqLSCl
— Michael Saylor (@saylor) October 12, 2025
Thaler’s memo was brief, but the numbers behind it are big. Given Strategy’s BTC position and the profits associated with it, Saylor’s public comments should be read not as mere commentary, but as a signal of the large corporate holder’s continued commitment.
Market reaction and sentiment
After this post, the market reacted in a small but visible way. Strategy stock rose in pre-market trading around the same time other headlines pointed to increasing pressure on the crypto market and large-scale liquidations.
Some news outlets have reported that around $19 billion has disappeared in liquidations due to the recent plunge in cryptocurrencies, which likely made Saylor’s message seem like a morale booster to some traders.
Several analysts and commentators took the tweet as a reminder that Strategy still considers Bitcoin to be core to its balance sheet. Others read this as a simple encouragement to holders: be stable amidst volatility.
According to reports, the company did not add to its holdings in the previous week despite the rise in Bitcoin prices, but some investors thought this fact was noteworthy.
What the message indicates
A short message from a prominent figure may precede an action, or it may be a purely rhetorical message. After this post, reports pointed to both possibilities.
Some crypto outlets suggested that the tweet could be an indication of future accumulation. Some framed it as a morale booster during a volatile session. Public company disclosures remain a reliable record of new purchases.
Things investors should keep in mind
This post is a public expression of confidence and is not a purchase instruction. Strategy’s Bitcoin holdings and recent increase in fair value have given Saylor an influential voice, according to filings and news reports, but investment decisions should be based on documented trades, earnings calls and his own research.
Featured images from Pexels, charts from TradingView
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