Crypto Brothers, which tracks the price of Bitcoin (BTC) compared to McDonald’s McRib relaunch, got a little too excited this week after online news outlets falsely reported the sandwich’s return.
Analyst Jack McCordick, known as X’s “Interbra,” claims that McRib has “historically” predicted up to 2x increases in BTC prices.
McCordick’s graph shows that when McRib returned to the US in 2020 and 2023, and to the UK in 2024, the price of BTC rose by 237%, 71%, and 58%, respectively, in the following months.
However, he said that when the McRib launches in the U.S. in November 2021, the price will be BTC actually fell 74%.
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McCordick’s graph also fails to mention that it was released in the U.S. in October 2022 as part of the McRib’s “Farewell Tour,” with another release in December 2024. In these two cases, the price of BTC fell by 23% in one week and 20% in five months, respectively.
Despite this not-so-appealing price action, Mr McCordick posted the McRib chart on Thursday, following reports from Dektero that the sandwich would be returning to the UK on October 16th.
He told his followers to “don’t let the McRib fade” and added another apparent McRib release to the graph.
However, Dexerto’s report was later removed, and McDonald’s UK confirmed to Protoss that the McRib will not return this month.
Sorry, everyone.
Screenshot of Dexerto’s reporting meta on Google. Go to the deleted page.
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It appears that Dexerto may have similarly mistakenly picked up on last year’s report that the McRib would return in the UK on October 16th.
In any case, BTC appears to be doing well without the McRib. It is currently up 13% in the past seven days.