According to Cointelegraph, Coinbase has introduced a new program called The Blue Carpet. This gives cryptocurrency projects direct access to the company’s listing team, providing personal guidance and full support from start to finish. The goal is to make listing tokens easier, faster, and more transparent. The move shows that Coinbase wants to strengthen its ties with blockchain developers and give them a clearer path to listing their assets.
🚨 Latest: Coinbase launches The Blue Carpet, giving asset issuers direct access to listing teams, personalized guidance, and end-to-end support. pic.twitter.com/qeEPmZ9pCD
— Cointelegraph (@Cointelegraph) October 16, 2025
What is “Blue Carpet”?
Coinbase described The Blue Carpet as a new way to support projects at every stage of the listing process. Instead of facing delays and confusion, asset issuers can now speak directly to the listing team.
The program includes many features. First, issuers can contact Coinbase experts to get direct feedback and answers regarding the application of their tokens. Second, you can customize how your project looks on the Coinbase website and app. Third, the company offers referral discounts for services such as legal assistance, compliance checks, and white paper reviews. Finally, some project members will also receive a free 1-year Coinbase One subscription.
Importantly, Coinbase has stated that it will not charge fees for applying or listing tokens. This decision helps small or independent projects that can’t afford expensive listings elsewhere.
Surprise addition: BNB joins the roadmap
Shortly after launching The Blue Carpet, Coinbase added Binance’s native token, BNB, to its official listing roadmap. This came as a surprise to many, as Binance is one of Coinbase’s main competitors.
However, inclusion on the roadmap does not guarantee inclusion on the list. Coinbase explained that BNB will go live only if it meets all technical, liquidity, and compliance criteria. Still, this move marks a major change in Coinbase’s approach. This shows that the company is willing to consider competing platform tokens if they meet the right conditions.
Change the exchange structure
This program has the potential to change the way crypto projects and exchanges work together.
better communication
Developers have complained for years that they felt the exchange’s listings were secretive and slow. Coinbase is now allowing you to contact the team directly, which should make the process clearer and fairer.
more opportunities
Smaller blockchain projects have a better chance of exposure because there are no publication fees. This could lead to further innovation and competition in the cryptocurrency space.
Improved transparency
By indicating which tokens are under review, Coinbase builds public trust. It also helps investors see which projects are close to going public.
competitiveness
BNB’s listing shows that Coinbase wants to remain open-minded and competitive. This sends a message that Coinbase supports growth not just within its own network, but across the broader cryptocurrency ecosystem.
Updated token list
The Blue Carpet launch proves that Coinbase wants to modernize the way tokens reach the market. By combining open communication, free applications, and strong support, we want to create a more fair environment for all crypto projects.
Still, success will depend on how well Coinbase manages this new system. If it can strike a balance between openness and quality control, Blue Carpet could potentially set a new standard for crypto listings, while also helping exchanges gain more trust in a burgeoning industry.