Ethereum finance company Bitmine has announced a $200 million investment in Beast Industries, owned by popular creator Mr. Beast.
Bitmine invests in company owned by MrBeast
As revealed in a press release, Bitmine Immersion Technologies is investing $200 million in Beast Industries, and the transaction is expected to close on or about January 19th.
Bitmine was initially a company focused on cryptocurrency mining, but transformed into an Ethereum finance company in mid-2025. Since then, the company has aggressively accumulated ETH and established itself as the world’s second-largest digital asset vault after Strategy.
Now, Bitmine seems to be looking to diversify with the help of Beast Industries. Beast Industries is an entertainment company founded and led by Jimmy Donaldson, the personality behind MrBeast.
MrBeast is YouTube’s most subscribed channel with over 460 million subscribers. “In our view, MrBeast and Beast Industries are our generation’s leading content creators with unparalleled reach and engagement with Gen Z, Gen Alpha, and Millennials,” said Bitmine Chairman Thomas ‘Tom’ Lee.
Beast Industries announced a new financial services platform in December. In conjunction with this investment in Bitmine, Beast Industries CEO Jeff Housenbold hinted at a partnership with Bitmine regarding the platform.
Mr. Hausenbold pointed out:
Their support provides powerful validation of our vision, strategy and growth trajectory, and provides additional funding to help us achieve our goal of becoming the world’s most influential entertainment brand. We look forward to further collaboration and exploring ways to incorporate DeFi into future financial services platforms.
Bitmine has set a long-term goal of acquiring 5% of the Ethereum supply for its own treasury. According to a press release on Monday, the company’s holdings increased to approximately 4.17 million ETH, which is equivalent to 3.45% of the total circulating supply of the cryptocurrency.
So while the company is still far from its 5% goal, its progress is significant considering it only started accumulating ETH six months ago. However, Bitmine’s momentum could soon hit a structural obstacle.
Bitmine currently has 500 million shares authorized, and the company is considering increasing the limit through a shareholder vote. “Bitmine’s charter has an unusual feature that requires 50.1% of the total number of outstanding shares to support a stock increase,” Lee said. “This is a very high bar and therefore makes it very difficult to obtain approved stock increases.”
The proposal will be discussed at the company’s annual general meeting scheduled for January 15, with remaining votes tied to in-person participation following the closure of remote voting channels earlier this week.
ethereum price
Ethereum saw a remarkable rally last week, with its price surging nearly 7% to the $3,300 level.
The price of the coin appears to have gone up recently | Source: ETHUSDT on TradingView
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