A small real estate company has made an unusual move into virtual currency-related finance. West Main Self Storage purchased 2,014 shares of Strategy’s perpetual preferred stock, known as $STRC. The total cost was $200,000. The company did not use its own cash. Instead, I took out an unsecured, non-recourse loan with a fixed interest rate of 6%. The deal shows how Bitcoin-linked products are moving beyond crypto companies and into traditional businesses.
What is $STRC and why is it important?
$STRC is a special type of preferred stock issued by Strategy Inc. Strategy is well known for holding a large amount of Bitcoin on its balance sheet. $STRC stock has high dividends. The current yield is approximately 11% per year. Payments are made monthly in cash.
JUST IN: West Main Self Storage purchased 2,014 shares of Strategy Perpetual Preferred Stock Stretch $STRC for $200,000, financed through an unsecured, non-recourse, interest-only loan at a fixed rate of 6%. pic.twitter.com/hK0wmi1Jay
— BitcoinTreasuries.NET (@BTCtreasuries) January 29, 2026
This stock is not Bitcoin. Does not hold true $BTC directly. However, that depends on Strategy’s financial situation. The value of a strategy is closely related to the Bitcoins it holds. Therefore, $STRC provides indirect exposure to Bitcoin without owning the asset. For many companies, this is easier than dealing with cryptocurrency wallets and storage.
How this deal works financially
West Main Self Storage took out a 6% fixed rate loan. Loans are interest only and have no recourse. This means the lender cannot claim your other assets if something goes wrong. The risk remains within this one investment. The calculation is easy. If the stock pays about 11% and the cost of the loan is 6%, the spread is about 5%. This difference is the profit before fees and risks.
This is a type of carry trade. Borrow cheaply and invest with higher yields. This also gives you profit. If the strategy performs well and Bitcoin rises, the value of $STRC may maintain or increase. The company earns income and option upside. This is why some analysts call this an asymmetric bet.
Signs of a larger trend
This deal stands out because West Main Self Storage is a self-storage company, not a technology or cryptocurrency company. Run a physical storage unit. Still, the company opted for financial products linked to Bitcoin. This shows that cryptocurrency exposure is no longer limited to exchanges and miners.
Currently, more and more companies are using structured products instead of holding coins. Preferred stocks, ETFs, and bonds reduce operational risk. It also fits well into regular accounting systems. Strategy has launched several similar products. These are aimed at turning Bitcoin strategies into yield products for institutions and small businesses. This agreement fits into that broader change.
risks still remain
Dividends are not guaranteed. That could change. When a strategy reduces payouts, returns decrease. In addition, inventory will be kept permanently. There is no expiration date. Liquidity depends on market demand. There are also risks with Bitcoin. If sentiment worsens or prices decline significantly, Strategy’s balance sheet will weaken. It may damage $STRC. Rising interest rates could also reduce the profit gap. Still, this move signals something new. Traditional companies are now using Bitcoin-linked tools in creative ways. It’s not about the hype. This is about the balance sheet, and if yields remain attractive, this trend is likely to increase further.