X from Apple, Airbnb, Google and Elon Musk are discussing early with crypto companies about integrating stables into payment systems, according to people familiar with the issues they told Fortune.
The tech giant sees stubcoins as a way to reduce transaction costs and streamline international payments. Stablecoins are digital tokens pinned to Fiat currencies like the US dollar, providing a bridge between crypto infrastructure and traditional finance. In 2024, they accelerated more than $27.6 trillion in transactions, according to a report by the World Economic Forum.
Stablecoins are a fast-growing area of interest for traditional finances and appear to be exploding further following the Stablecoin Issuer Circle (CRCL) Gangbuster IPO on Thursday.
According to Fortune, Apple is reportedly in talks with Crypto Companies since January and is considering incorporating Stablecoins into Apple Pay and its broad payment infrastructure. Meanwhile, X is in discussion with Stripe to potentially enable Stablecoin-based transactions.
Airbnb is exploring Stablecoins as a way to reduce the cuts you pay for card networks such as Visa and MasterCard. A Crypto executive told Fortune that Home Rental Giant has been in discussions with WorldPay since the beginning of 2025.
Political changes, primarily the return of US President Donald Trump to the inauguration, have reduced the risk of crypto adoption in the American corporate landscape.
Some analysts predict that the stubcoin market could reach $2 trillion by 2028. One key tail wing: The expected passage of the Genius Act could establish clarity in regulations for stubcoin issuers and promote more mainstream adoption in the US.
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