Coinbase, the largest cryptocurrency exchange in the US, surprisingly announced yesterday that it has added Binance Coin (BNB), the native token of the Binance ecosystem, to its listing roadmap.
This step marks the first time that Coinbase directly supports BNB, the main token in the Binance ecosystem.
This development follows recent debates regarding listing fees and transparency in the crypto industry. Earlier this week, CJ Hetherington, CEO of Coinbase Ventures-backed Limitless Labs, claimed that exchanges are demanding fees for listing tokens, a claim Binance denied as “baseless and defamatory.”
Discussions regarding Binance’s altcoin listing continue, but CZ initially stated that not listing BNB, the largest cryptocurrency by market capitalization, would be a huge loss for the exchange.
CZ then made another post directly addressing Coinbase’s BNB listing and calling on Coinbase to list more BNBChain projects.
CZ recalled that Binance had listed more Base projects and said that although BNB Chain is a more active network, he believes Coinbase has not yet listed a single BNBChain project.
“I also encourage Coinbase to list more BNBChain projects.
Binance lists several Base projects. I don’t think Coinbase has a single BNBChain project listed yet. It’s also a more active chain.
It’s not an exchange. We value openness, inclusivity, etc., so we’re just encouraging that. I also think it’s good for change. ”
Additionally, we strongly encourage Coinbase to list more @BNBChain projects. @Binance lists several Base projects. Consider that Coinbase doesn’t have a single @BNBChain project listed yet. And it’s a more active chain.
It’s not a trade. I only recommend it, assuming you are open to it… https://t.co/16WkVUM6Om
— CZ🔶BNB (@cz_binance) October 16, 2025
*This is not investment advice.