Brazil’s Mary’s took a bold step by adding Bitcoin to the Ministry of Corporate Finance. The country’s first fintech company spent $28.4 million to buy 274.52 BTC each at an average price. Its total stash is now at 320 btc, and today it is worth over $33 million.
Shareholders give the green light
According to the report, on May 15, investors at the Méliuz conference voted in favor of converting the company to Bitcoin Treasury Corporation. A clear majority supported the plan. Israel Salmen, executive chairman of Mary’s, has confirmed the movement of social media platform X.
The company says the strategy will be central to how it will implement its finances from now on.
Historic day! Our shareholders have approved Melluse’s transformation into the first Bitcoin finance company listed in Brazil by a wide majority.
And today we took another step:
Acquired 274.52 BTC for USD 28.4 million
Average price: 103,604 USD
Achieve BTC yields… pic.twitter.com/y12jlkww6n– Israeli Hymn (@israelsalmen) May 15, 2025
Focus on Bitcoin per share
Méliuz plans to strengthen Bitcoin Holding through cash generation, smart corporate structure and selective use of financial tools. March 6, 2025 – 45.73 I’ve already made my first purchase at BTC.
Now, all shares have a little more cipher options. The company wants to increase the number of BTC per share, as a way to manage inflation and the risks arising from the Brazilian Real swing.
Balance of rewards and risk
Bitcoin can jump or drop 20-30% in a few weeks. That volatility manifests straight in Melluse’s profits and losses. A surge in prices could raise stocks, but a sudden fall could scare cautious investors.
Méliuz says it will separate future shopping in order to avoid major market movements. Still, accounting rules for corporate crypto in Brazil are still in shape. The surprises there can shake things up.
A scenic view of Brazil. Image: BHTP
Peers follow suits with BTC
This is not happening in a vacuum. DaydayCook, a registered US company, hopes to snap 100 BTC, hit 500 BTC in six months and 5,000 BTC in three years. In Bahrain, the Abraaj Restaurants Group quietly added five BTC to the book.
Even in the US, there is talk of creating Bitcoin Reserves all over the country. Companies around the world seem to treat Bitcoin not just as a trade, but as a core part of their financial playbook.
Over the next few months, all eyes are Mellows weathering the ups and downs of Bitcoin. Would shareholders praise the rise in BTC per share? Or do you feel anxious when the price slips?
The answer can shape how other emerging market companies view crypto at the Treasury.
Unsplash featured images, TradingView charts
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