Turkish ride company Marti has announced that 20% of the idol cash will be put into crypto assets. According to the company, Bitcoin will be the first test coin. Soon after that, Marty plans to raise that share to 50%.
This move erodes the value of Lira-based cash as turkeys wrestled with an annual inflation rate of nearly 40-50%. Marti CEO Oguz Oktem said maintaining some of the reserves in Crypto will help protect Fiat Currency from risk.
The company emphasized that its daily business will not be interrupted and that only surplus funds will support the new strategy.
Image: Marti
Maruti encrypts
Based on the report, all digital holdings are stored in regulated custodians that provide institutional grade compliance. Oktem noted that the acquisition will be held indefinitely and that Marti will add Solana and Ethereum to the stack over time.
As Segal, we have decided to invest 20% of our cash reserves in digital crypto assets. Start with Bitcoin in the first step.
Digital assets are considered long-term value storage tools. Cash not used in our business, various markets…
-oguz alperÖktem (@oguzalperoktem) July 29, 2025
This approach reflects celebrity moves such as over $10 billion in Bitcoin and strategies like Zooz, with around $180 million being pushed into BTC.
However, Marti is the first mobility services provider from Turkey to attempt such a tactic, suggesting that other companies in emerging markets could follow that lead.
Riders and drivers hit new heights
Marti’s latest financial report shows that it passed its 2025 target much earlier than expected. By June, the company had over 2 million riders and over 300,000 drivers on its platform.
This will increase 8% jumps and rider registrations by 13% from March onwards. To date, Marti users have completed over 35 million vehicles.
Oktem said these milestones give us solid confidence to take on a long-term hedging strategy without pulling focus from growth.
Published
Marti was listed on the New York Stock Exchange in July 2023, marking the first US list by Turkish micromobility companies.
Traders seemed to have been torn between excitement about the diversification of digital assets and concerns about the infamous volatility of crypto. The quick reversal highlights how even savvy investors can become volatile when non-financial companies embrace a new kind of risk.
Regulatory safeguards and reporting challenges
According to Marti, using regulated custodians requires limiting exposure to hacking and regulatory obstacles. However, under standard accounting rules, a decline in market prices for Bitcoin can cause impairment charges.
These posts could bump into Marty’s earnings report, shaking the revenue that conservative shareholders could acknowledge. The company says it will disclose updates to its crypto spare plan at future submissions.
Expansion and future goals
Marti currently serves major Turkey cities (Ankara, Istanbul, Antalya and Izmir).
The plan is where the services of Konya, Kayseri, Kocaeli, Bursa, Mersin and Adana will be deployed previously.
Marti’s featured images, TradingView charts
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