Meta could be the first US company to place Bitcoin (BTC) on its balance sheet, according to Eric Baltunas, a senior ETF analyst at Bloomberg.
in Posted on May 28th xBulknath argued that the move by the “big boy” company examines the Treasury adoption of the assets. He added that it “feels inevitable” that major public companies will add Bitcoin to their current cycle.
“Big Boy” entry
Blachunas also said a single entry by Meta or Microsoft could outweigh the total signaling effect of small businesses as institutional investors track the financial policies of the company.
Additionally, analysts have named Meta perhaps a pioneer and compared the potential impact to actor Tom Hanks’ early obstetric Covid-19 diagnosis.
When asked why Tesla’s 2021 purchases didn’t meet the same threshold, Balchunas replied that the electric car maker “is “it’s a bit of a no-count” in the current cycle, as it hasn’t been added to its position since the previous Bull Run.
Posts by Balchunas Followed the phone From Stive CEO Matt Cole to Meta CEO Mark Zuckerberg, they adopted a Bitcoin financial strategy.
At the 2025 Bitcoin conference, Cole argued that the dollar’s cash and the short-term treasury would lose purchasing power as M2 money supply is projected to expand and AI disruptions will accelerate the turnover of S&P 500 companies.
He concluded his keynote with a call to Zuckerberg’s voicemail.
“You’ve already got step 1. You’ve named Goat Bitcoin. My question is that you take Step 2 and take a bold corporate Bitcoin financial approach and vote for yes on the proposal.”
Stablecoin deliberations add context
Meta has already revisited blockchain finance in another respect. Reports have emerged that the company is in early discussions with crypto infrastructure providers Regulated Stubcoin Use Cross-border creator payments on Instagram and other properties.
Experts familiar with deliberations explained the meta as being in a “learning mode” that doesn’t like specific publishers.
Despite being in its early stages, this discussion shows renewed interest in payment rails on the chain following the abandonment of the DIEM Stablecoin project in 2022.
Bloomberg analysts foresee the meta as a pioneer in corporate Bitcoin integration.