- OranjeBTC debuts on Brazil’s B3 through a reverse IPO with an endowment of 3,650 Bitcoin worth $420 million.
- The company combines a Bitcoin readiness strategy with an investor education platform to drive adoption.
- Supported by Ricardo Salinas, the Winklevoss twins, Falcon X and Adam Back, he aims to take on Merus.
Brazilian virtual currency company OranjeBTC starts trading on B3 stock exchange It will be held in São Paulo next week and will compete with fintech Meruze (CASH3.SA).
Meliuz (CASH3) is the first Brazilian public company to implement a Bitcoin treasury strategy.
However, OranjeBTC intends to build on that template by combining physical collateral with a learning mechanism aimed at supporting retail investors more broadly.
The listing marks an important step for Brazil’s burgeoning digital asset ecosystem, providing a regulated market for institutional investors in Bitcoin.
According to OranjeBTC’s leaders, the company’s objective is to increase investor engagement and integrate Bitcoin as a core element of modern financial portfolios.
Focus on Bitcoin Preparation and Education
The company currently holds treasury reserves of 3,650 Bitcoin, equivalent to over $420 million at current rates.
By maintaining direct ownership of digital assets, OranjeBTC hopes to give shareholders indirect access to Bitcoin’s upside potential without having to manipulate wallets or circumvent restrictions.
Founder and CEO Guilherme Gomes said the company’s strategy is two-fold. It’s about developing reserves and providing educational tools.
OranjeBTC has created a unique learning platform to educate shareholders about the Bitcoin market, risk management, and long-term value thinking.
The project aims to increase acceptance among retail investors, while also meeting the needs of institutional investors who are unable to purchase cryptocurrencies directly.
Alternative routes to public markets
OranjeBTC will go public through a reverse IPO instead of a traditional IPO.
We unlock a new offshore listing structure on B3 after our recent acquisition of Intergraus, a company in the education sector that is already listed on B3.
This new route will not only allow OranjeBTC to avoid some of the complexities of a traditional IPO by speeding up market entry, but will also benefit from Integraus’ existing listing.
Such decisions are consistent with the company’s business of providing investors with financial exposure to Bitcoin while educating them at the same time.
Support from celebrities in the global virtual currency world
Before entering Brazil’s main exchange, OranjeBTC received support from prominent foreign investors.
Ricardo Salinas, the Mexican billionaire and owner of Azteca Bank, is one of the company’s backers.
Additional investors include Gemini co-founders Cameron Winklevoss and Tyler Winklevoss, crypto brokerage firm FalconX, and Adam Back, a prominent figure in Bitcoin mining and blockchain development.
Their involvement demonstrates growing cross-border interest in Brazilian crypto companies and confidence in OranjeBTC’s business concept.
Match against Meluse
By listing on B3, OranjeBTC will compete with Meliuz, which launched Brazil’s first stock exchange-listed Bitcoin treasury plan.
While Meliuz expands its operations as a fintech company, OranjeBTC markets itself as a pure Bitcoin business, emphasizing its focus on a single asset at the “highest level”.
This specialization may be attractive to investors seeking exposure to Bitcoin without the added complexity of large fintech companies.
The company’s premise is that shareholders can gain exposure through equity while receiving first-hand education on assets.
Broader impact on Brazilian financial markets
The listing comes amid increased regulatory scrutiny of cryptocurrencies across Latin America and interest from institutional and retail investors.
With its developed stock market and known appetite for fintech innovation, Brazil has become a testing ground for integrating digital assets into mainstream financial infrastructure.
OranjeBTC provides a regulatory loophole for investors who cannot directly own cryptocurrencies.
This allows financial institutions to gain indirect exposure to Bitcoin through the purchase of stock, with the governance and compliance associated with publicly traded companies.
If successful, OranjeBTC could make Bitcoin a more accessible investment asset in Brazil, disrupting the existing fintech corporate model and creating better ways to engage with shareholders.
Backed by deep international backing and a large Bitcoin coffers, the company now aims to establish itself as the top crypto player in Latin America’s largest economy.