The long-running Ethereum NFT Collection Chimpers has expanded its footprint, working with IP Incubator 223 to produce physical collectibles, starting with a luxurious keychain blindbox collection featuring cartoon-style Chimma characters.
With millions of followers across social media platforms, the brand will sell Series 1 collectibles through 223 online marketplaces and plan to expand into retail in the future.
“We’ve built over 1.8 million supporters, but the real goal is to turn our fans into followers. That change happens when people can hold a part of the chimpanzee in their hands.” Decryption.
He said 223’s “experience and networks bring chimpanzees to life in a whole new way, helping them grow, and inviting new audiences to discover and engage us.”
Another big step in our journey is taking chimpanzees into the world!
We are excited to partner with JCORP spin-out venture @223W0RLD to trust over 150 IPS across Web2 and Web3 to make chimpanzee bars come true.
Get ready for your first luxurious keychain blind box!
Coming soon. pic.twitter.com/lxokwehwsm
-Chimpers (@chimpershq) June 30, 2025
The brand’s series 1 luxury keychain collection is sold in blind boxes or in packages that hide content inside, providing a surprise to buyers at the opening. Once revealed, buyers can engage in Chimpverse using 223 NFC technologies. This will remove NFT collection proof, Ethereum Layer-2 network-based digital cards, and more.
“For lifestyle character brands, stuffed animals are emotional centerpieces. They are fan gifts, carry, photographs, and things you bring into everyday life. They often have important meaning and are the key first, as they are the first product to be handed over, displayed or treasured. Decryption.
However, in the future, the brand plans to expand its line, but “all products will remain faithful to Chimpabel,” Timperley added.
Other NFT collections, like Pudgy Penguins, have expanded in recent years to go beyond their digital roots to physical collectibles. The Ethereum NFT collection created its own line of toys called Pudgy Toys, which eventually headed towards Walmart’s retail shelves, bringing more than $10 million in toy sales within less than a year.
“Pudgy Penguins are a pioneer in this field and proves that it can be done when combined with strong IP and smart delivery,” Timperley said. “Their success, unlike anything else, opened the doors of the entire space.”
“That being said, our brands are different, our stories are different, and the way we followed them here is different,” he continued. “There’s no shortage of IPs, but what truly breaks through the noise is what creates emotional resonance and builds a wide range of distribution networks. We believe Chimpers is one of the outstanding success stories to prove that Web3-born IPs can invade the mainstream.”
According to Timperley, Chimpers’ luxury keychains will be sold at affordable prices, while Chimpers NFT holders are guaranteed to be spotted for pre-sale. Users can pay via Fiat or crypto to ensure a luxurious keychain.
“This first online release is one of many small, but intentional moves that will drive Chimpers’ long-term discovery and growth,” Timpersey said.
“223 and Chimpers give fans a unique experience and opportunity. We don’t think about small things. This is the beginning of something much bigger,” says Gernum.
Edited by Andrew Hayward
