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Crypto Prune > News > Crypto > Ethereum > Consensy CEO Joe Rubin has fixed global finance and is hoping to surpass Bitcoin Ethereum
Ethereum

Consensy CEO Joe Rubin has fixed global finance and is hoping to surpass Bitcoin Ethereum

6 months ago 3 Min Read

Joe Lubin, co-founder of Ethereum and CEO of Consensys, believes ETH is ultimately more valuable than Bitcoin (BTC), citing its utility and role in building trust-based financial infrastructure.

Lubin made a comment when he appeared on Rug Radio’s FOMO Hour Podcast. It also revealed that Consensys is in talks with “very big” countries’ sovereign wealth funds and major banks to build infrastructure across the Ethereum ecosystem.

These talks reportedly focus on building institutional infrastructure within the Ethereum ecosystem, including both Layer-1 and customized Layer 2 solutions.

Rubin has assembled Ethereum as its own position to lock in the next stage of the global financial system. He added that etheric utilities could prioritize it as institutions move towards blockchain-based infrastructure, from staking and redevelopment to smart contract execution.

Adoption of institutional Ethereum

The statement follows Consensy’s main role in the $425 million private investment in the publicly listed Sharplink game last week.

The company, which sells online gaming products, uses the capital to establish Ethereum Ministry of Religion and Treasury. Lubin has become a Sharplink board chair.

Unlike its strategy centered on long-term Bitcoin accumulation, Sharplink’s Treasury will actively deploy ETH through “stakes, redevelopment and defi at a cautious risk level.”

The move is the first of its kind and could indicate a broader change in how public companies and agencies approach Ethereum.

Sharplink shares have risen over 400% since the announcement, and despite recent volatility, they have risen more than 900% over the past month.

Most reliable, programmable assets

Despite recent performance compared to new challengers like Bitcoin and Solana (SOL), Rubin portrayed Ethereum as a network focused on long-term infrastructure. Comments came amid the revival of ETH, and have begun to surpass the flagship code in recent weeks.

See also  Would you like to buy a dip? As the Q4 rally approaches, ETH hits critical support

He characterized the protocol as systematically building the foundations of scalable defi, even if it lacked a large narrative that would draw attention to the short-term in the crypto market. The conversation is changing with the Sovereign Fund, which has expressed interest in building financial infrastructure in Ethereum.

If governments are even starting to integrate Ethereum into the technology stack or hold ETH as a strategic asset, they can redefine the competitive landscape of digital currencies.

Rubin concluded that Ethereum’s value is not just price, but also as the world’s most reliable and programmable asset. As trust, utilities and capital converge, the possibility that ether will outweigh Bitcoin of value is no longer an exaggeration.

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