Crypto.com spent $213 million on sports trading during the ongoing season, according to a report by Sportquake. OKX and Gate.io spent $71 million and $53 million respectively, while Binance spent $31 million.
There are deep pockets for the crypto exchange
In total, the top 10 crypto exchanges spend more than $539 million per year across global sports.
The industry-wide pure play crypto exchange spent a total of $565 million on sports between 2024-25. Only $117 million spent on US-based sports teams, with the rest going to non-US teams. This is a 20% increase in spending from the previous season.
However, this figure is below the 2022-23 peak of $685 million.
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“Expenses of 2025/26 are expected to return to peak 2022/23, driven by a new wave of first-time spenders when existing brands spend more,” the report states.
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When it comes to individual sports, soccer has earned its biggest share. 43% of all spending took place in soccer sponsorships, with 28% going to F1. Crypto.com’s high spending was also boosted by a sponsorship agreement with the Champions League.
According to the report, the Crypto company has signed more than 20 new soccer sponsorship deals, which exceed $130 million a year in the current season.
English Football Achievements
Football sponsorship is also a preferred marketing tool for other retail trading platforms. FinanceMagnates.com Previously, Robin Hood has spent $25.9 million on sports deals for the current season, followed by Swiss Quat with $15 million and Etro with $10.7 million.
Meanwhile, crypto and retail brands have had more opportunities in British football. The UK government has banned betting companies from becoming main shirt sponsors for Premier League teams starting next season. Currently, 11 of the 20 Premier League teams are betting brands as sponsors for their main shirts, and these slots will be available to non-bet brands next season.
Read more: Football Sponsorship Shake Up – CFDS Brokers May Score When Betting Brands Become Bench
Interestingly, Crypto companies prefer consistent branding in football, with 37% deals including shirt or sleeve sponsorships. Additionally, football was 59% of all new sports sponsorship transactions from the 2024-25 season with crypto exchanges.
“Premier League front-of-shirt sponsorship is a thinly traded market, with only four to five teams per season.” FinanceMagnates.com. “So, with availability doubled and the biggest buyers leaving, suggesting that simple supply and demand economics would likely make the market softer than last year, and presenting opportunities for non-bet brand purchases.”
