ETHZilla, an American company that focused on accumulating Ethereum’s cryptocurrency Ether (ETH), has decided to end this strategy following a drop in its stock price.
According to the company, yesterday, February 25th, Official name changed to Forum Market Subject to Nasdaq approval, trading will begin on March 2, 2026 under the ticker “FRMM.”
This change in operations signals the abandonment of the treasury denominated in the cryptocurrency Ethereum, and could mean a strategic decision to sell some of its assets and significantly reduce its exposure to ETH. The goal is to focus on the tokenization of real-world assets (RWA).
Company management explained that the new brand aims to reflect technological and commercial evolution. The company believes its new identity better communicates its expanding role as a bridge between traditional finance and crypto-based capital markets.
This transition means that the focus will no longer be on holding assets while remaining within the Ethereum network ecosystem. Building financial infrastructure based on tokenization.
“The forum is designed to aggregate, structure, and tokenize high-quality, cash-producing assets that have previously been accessible only to select large institutions,” the company said.
Impact of volatility and stock market crashes
natural change This is a direct response to the crypto market decline and stock market crash.. Ether’s price underwent a 60% correction from its all-time high in August 2025, a crash that reduced the company’s value due to the close correlation between its actions and the price of cryptocurrencies.
As a result, the company’s stock price has fallen 97% compared to its peak in August, falling from a trading price of $174 to its current $3.91, as seen in the graph.
This trajectory was marked by the company’s bold attempts to adapt to the market. Just in August 2025, the company shed its past as biotech company 180 Life Sciences and transformed into ETHZilla. What was originally a bet to dramatically boost stock market performance fell apart in October’s market correction.
In the face of this volatility, management began liquidating some of its inventory to ensure immediate liquidity. Of the maximum 102,237 ETH, the company currently holds 69,802 ETH, making it the seventh organization with the most ether in its treasury worldwide.
Aviation engine as a token
As reported by CriptoNoticias, the transition to real-world assets began to take shape since January, when the company announced the purchase of two CFM56-7B24 aircraft engines commonly used in the Boeing 737 commercial aircraft, one of the most popular models in the global civil aviation sector. On February 12th, the transition to the forum became more clear as the company entered the next stage of execution, including Eurus Aero Token I.
This tokenized asset is designed to: Provides accredited investors with access to lease income from two aircraft engines Purchased in January. The company says the mechanism allows investors to gain exposure to aircraft engines in lease agreements with U.S. airlines through tradable digital tokens that represent contractual revenue rights.
In this way, the company is transforming its business model towards a monthly income structure that provides predictability that the volatility of cryptocurrencies cannot sustain.
The company staking We raise funds in ETH considering we have enough capital to generate revenue through network validation. However, the company has preferred to distance itself from price risk in pursuit of more predictable cash flows.