Cryptocurrency payments have long been discussed as an alternative to traditional financial systems, but adoption in day-to-day B2B operations remains limited. While many companies are experimenting with accepting cryptocurrencies in a single transaction, structured use cases such as invoicing, subscriptions, and recurring charges are proving much more difficult to implement.
Finunion aims to address this gap with a B2B crypto payment platform that is already live and used by early merchants. The platform is designed for businesses that regularly bill their clients and need to accept crypto payments in a predictable manner without overhauling their existing processes.
Simplifying cryptocurrency payments for businesses
One of the main barriers to the adoption of cryptocurrencies in business payments is operational complexity. Wallet management, technical integration, and accounting considerations often make cryptocurrencies more difficult to use than traditional payment methods.
Finunion’s platform is built with simplicity in mind. Businesses can issue invoices directly from the dashboard, either as one-time payment requests or as recurring invoices in subscription-based models. Once the invoice is created, the system will generate a payment link that you can share with your client.
Clients access the link, check the invoice, and complete the payment in cryptocurrency on the hosted payment page. From the client’s perspective, this process is similar to a standard bill payment and does not require any additional technical steps.
On the merchant side, the received payments are credited to the company’s crypto balance. All invoices, transactions, and payment status are displayed in a single interface, allowing finance teams to track activity without relying on multiple tools.
Recurring billing and cross-border payment support
Recurring charges remain one of the more challenging areas for cryptocurrency payments. Subscription services and SaaS companies require reliable billing cycles, clear visibility of unpaid invoices, and predictable cash flow.
Finunion supports automated recurring invoicing, allowing businesses to bill customers according to a predefined schedule. Monitor your unpaid invoices and see your payment history in real time. This feature is particularly relevant for companies operating internationally, where traditional cross-border payments can be time-consuming and costly.
By focusing on invoicing rather than one-time transactions, the platform adapts cryptocurrency payments into established business practices rather than requiring businesses to change the way they operate.
Bridging virtual currency and fiat currency
The platform is designed to support both cryptocurrencies and traditional financial operations. Although payments are received in cryptocurrencies, businesses are not required to hold digital assets indefinitely. Funds can be withdrawn to a euro-denominated bank account if necessary.
This approach reflects the number of companies managing their finances today. Although cryptocurrencies may be used to receive payments, fiat currencies are still essential for payroll, taxes, and operating expenses. Keeping both options within a single platform reduces operational friction and simplifies financial management.
Built according to market demand
According to Finunion founder Vladyslav Savchenko, the platform was developed in response to repeated requests from companies that already accept cryptocurrencies but lack suitable tools for B2B invoicing and recurring payments.
Rather than introducing experimental features, the company focused on core features such as invoice creation, payment links, recurring billing, transaction tracking, and fiat withdrawals. These elements form the basis of most B2B payment workflows.
A more practical direction for B2B cryptography
The launch of Finunion reflects a broader shift in the crypto sector towards practical infrastructure rather than speculative use cases. As deployments mature, companies are looking for tools that integrate smoothly with their existing workflows.
By aligning cryptocurrency payments with familiar invoicing and billing processes, Finunion positions its platform as a functional layer between digital assets and traditional business operations. This approach could prove essential for widespread adoption of cryptocurrencies in B2B environments. In a B2B environment, authenticity and clarity are often more important than innovation alone.