Pierre Rochard announced a new company on April 7th that focuses on Bitcoin (BTC), known as Bitcoin Bond Company.
Rochard is former Vice President of Research at Riot Platforms and will serve as CEO of a new BTC-centric venture.
The company plans to bridge institutional capital with Bitcoin through a regulated framework of structured products with third-party custody.
Bitcoin products for institutional demand
According to Rochard, the company will target credit allocators seeking volatility protection and stock risk takers that pursue out-of-performance for Bitcoin. That long-term goal will be subject to market conditions and include gaining $1 trillion worth of BTC on behalf of clients over the next 21 years.
Provides more context Encryption Regarding the timing and motivation behind the launch, he noted that the concept of a securitization company, backed by BTC, has been in his mind since he first learned about Bitcoin, and has naturally adjusted to the background of assets-supported financial.
Roshard said the idea has become more specific following the election of President Donald Trump, indicating a shift in regulatory stance.
He added:
“Now, the SEC (Securities and Exchange Commission) will become depoliticized and merit-neutral. That is, Bitcoin-backed financial products will be regulated in a balanced way to protect the integrity of the U.S. capital markets.
Rochard highlighted its vision to expand access to Bitcoin utilities by packaging assets into structured financial vehicles that meet institutional requirements for transparency, regulation and risk management.
This approach is consistent with the broader trends in institutional products built on cryptographically native assets, including products traded on exchanges (ETPs) and asset-backed notes.
The announcement stated:
“The mission of a Bitcoin bond company is to develop a long-term relationship between credit allocators and risk takers. Bitcoin-backed structure finance, which provides transparent, regulated and efficient risk transfer in global strategic reserve assets, will unlock the value of the capital market.”
He added that the recent success of the Bitcoin ETF examined market desires and rated the metric as “the most successful product launch in the history of the financial industry.”
Rochard argued that while institutional investors are often constrained by volatility, risk seekers are looking for leveraged opportunities. He considers the role of the Bitcoin Bond Company to fill these profiles with structured equipment designed to accommodate both.
“The mission of Bitcoin Bond Company is to bring together these two categories responsible Bitcoin-assisted products that create long-term value for both.”
Utility and Satoshi’s Vision
Rochard assembled the launch as part of a broader effort to fill Bitcoin’s original utility as decentralized e-cash.
He said the Bitcoin market divides participants into four categories. Those who dismiss it, prudent investors are wary of volatility and try to outweigh it, and sovereigns who fully adopt it.
He emphasized that decentralization remains a core utility in Bitcoin, offering users a sovereign control of their capital. Rochard concluded that the capital markets will increasingly recognize Bitcoin as a strategic collateral asset.
He said:
“It is inevitable that capital markets will recognize Bitcoin as a unique collateral diversifying device in many different contexts: sovereign debt issuance, corporate convertible debt, asset support securities. Each of these finds investors with different objectives and risk tolerances.
