McDonald’s has officially brought back the McRib to its U.S. stores, which unexpectedly reignited the debate in the crypto world about what’s next for Bitcoin.
The return of the sandwich on November 11th has been strangely linked by some traders to Bitcoin’s past rally.
Bitcoin is trading around $104,400 after reaching $106,000 earlier in the day, but is still struggling to break above $110,000.
The return of the McRib and the topic of Bitcoin
The story started after a popular Bitcoin Archive account posted on
The post listed past returns and price movements side-by-side, sparking debate across social media. “McDonald’s McRib signals a significant rally for Bitcoin. Any comeback has resulted in explosive Bitcoin price movements,” the account reads.
McDonald’s McRib signals massive rally for Bitcoin 🍔 🟧
Every time there was a comeback, BTC price movements exploded.
• 2017: November → BTC +1,000%
• 2020: December → BTC +200%
• 2021: November → BTC to $69,000 ATH
• 2024: December → BTC new ATH $126,000The McRib returns today.
Will Bitcoin go to the moon? 😅 pic.twitter.com/xU8hD89Axk— Bitcoin Archive (@BitcoinArchive) November 11, 2025
The historical pattern looks like this: The McRib resurfaced on November 2, 2017, when BTC traded at $6,745. By December of the same year, it had reached $19,666.
In 2020, when the McRib was reinstated on December 2nd, BTC was at $18,773, but by April 2022 it had risen to $64,895, an increase of 245%.
In 2021, the sandwich set you back $61,000 in Bitcoin. Nine days later, it rose 13% to over $69,000, setting a new record at the time.
The legendary McRib will be back at McDonald’s in the US on 11/11.
This is the most mentioned limited time product online and is more expensive than other evergreen items, especially at X.
Interestingly, and completely unrelated to McDonald’s involvement, the McRib recently discovered a new… pic.twitter.com/R5LiuKTZiD
— Guillaume Huin (@HuinGuillaume) November 10, 2025
Analysts opine on the ‘McRib effect’
Zach Voell, a cryptocurrency analyst known for linking cultural moments to market changes, resurfaced this trend in a tweet last year. He wrote:
“Here’s a look back at how Bitcoin reacted to the news that McDonald’s McRib is back on the menu. They just announced it again last week. So, are you bearish?”
Voel also shared a chart mapping digital currency prices and McRib announcement dates, which gained widespread attention among traders.
BTCUSD trading at $104,747 on the 24-hour chart: TradingView
Other analysts have mixed views. Some market watchers say this pattern reflects how societal mood and investor sentiment, rather than logic or data, shapes crypto movements.
They point out that people tend to find patterns that match their beliefs, even when the evidence is weak. Others describe the McRib-Bitcoin relationship as an over-credited meme, pointing out that there were years when Bitcoin moved in the opposite direction despite the sandwich’s resurgence.
About correlation and causation
According to these skeptics, the timing of McRib’s announcement could simply coincide with the market’s typical year-end optimism. They say that chance should not be mistaken for a reliable pattern.
Analysts also note that traders often cherry-pick examples to support their story, ignoring years when cryptocurrencies have had different price movements.
Still, this conversation highlights how much crypto culture loves turning memes into signals. Some traders treat the return of the McRib as a symbolic indicator of the coming good times, a light-hearted reminder that markets are driven not just by numbers but by mood and imagination as well.
McDonald’s Featured Image/Image edited with Gemini, Charts on TradingView
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