Hape Social Partner with decentraland to bring virtual fashion at Metaverse Fashion Week

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Decentraland and Hape Social are revealing strategic collaborations to bring Phygital Fashion to the upcoming Metaverse Fashion Week. The upcoming MVFW (Metaverse Fashion Week), hosted by Decentraland, will begin on April 9th-12th, 2025. This major virtual event is set to showcase digital fashion as a new artwork for storytelling, advocacy and international identity.

 

From pixels to pavement – @hapesocial bridges the world with plant fashion 🚀

Connect with the Hape community at Metaverse Fashion Week Pic.twitter.com/lrorfkuzx

– April 5, 2025

Learning fashion in Metaverse

The Metaverse Fashion Show event is designed to provide multiple plant experiences under the collaboration of Hape Social and Centralaland, bringing enhanced applications for virtual fashion.

 

Decentraland’s mission was to allow people to think, see and engage fashion in virtual landscapes. This collaboration allows luxury brands and designers to engage with Metaverse and interact with global users in such virtual spaces.

Hape Social is a web3 platform designed to expand the unity of fashion, culture and music, offering virtual fashion and experiences through NFT, with a focus on community engagement and collaboration. Our partnership with Decentraland marks important achievements in exploring the fashion sector. The collaboration points to Decentraland’s capabilities in virtual showrooms, multi-user social avatars and real-time engagement. This blend unlocks the lock of creativity while enhancing new opportunities in e-commerce.

This collaboration is an important milestone in providing a generation of young people, commonly known as Generation Z, with endless creativity for the personification of the virtual avatars of Metaverse.

Metaverse Fashion Week in Decentraland

MVFM is returning recently amid a change in the fashion sector marked by reducing traditional luxury sales and changing customer needs. The event demonstrates the growing importance of virtual fashion as an important response to addressing fundamental changes within the fashion industry. Based on this year’s paper, “Infinite Identities,” over 47 international designers and luxury brands leverage virtual spaces to expand innovative restrictions and express experiences of complex cultural diversity.

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The event will take place on Decentraland 2.0, the platform’s newly improved remote desktop client app that offers enhanced visuals, better interactions and improved accessibility. These improvements provide an immersive and collaborative environment for creators and users.

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