The wave of change passes through the corporate world. At the heart of this revolution is Bitcoin (BTC). This is a digital asset that has become a strategic asset in the balance between public and private companies.
During the event this week “Bitcoin for businesses” Orlando, USA, experts, business leaders They analyzed how Bitcoin company adoption became a central phenomenon In the current financial cycle.
George Mekhail, director of Bitcoin for a company at BTC Inc., attracted participants’ attention with a clear message. “Bitcoin corporate adoption is the hero of this cycle,” he said.
According to the executive, Business leaders around the world are trying to become Michael Saylor in their respective regions or build companies that look like strategies.in each industry.
The origins of this impulse date back last year when BTC Inc., known as micro-strategy, and Strategy announced an alliance to launch Bitcoin for businesses at the 2024 Bitcoin Conference in Nashville.
The purpose was ambitious. The incorporation of the next 100 public companies into the Bitcoin standard. “The answer to our alliance has been very positive since its launch. We met up with a cheerful leader.
He said the coalition of these two companies sent a clear signal: “The movement will remain here.”
Bitcoin Acceleration Story
A notable example is Jetking, India’s first public company to adopt the Bitcoin standard. Mekhail shared that the announcement of the alliance in Nashville injected the trust needed to make the strategy public. “They are signs of acceleration and things are moving faster,” he explained.
For the manager, Jetking’s story is one of many indicators that the market is reaching a turning point. “We’ve been in a gradual phase for a while, but we know that ‘suddenly’ is right there,” he added.
On the other hand, attention no longer focuses solely on strategy. “Sometimes there are three or four companies that announce Bitcoin purchases, funding rounds, or necessary widespread use,” says Mekhail.
Previous presentations on the U.S. Stock Exchange and the Securities Commission reflect this trend. “They weren’t that exciting to read,” he said. In the first quarter of 2025, public companies highlighted that they acquired 95,000 BTConly 40,000 people were mine.
“We don’t give math anymore. The BTC is only 21 million. The first day is over,” he warned.
Speak numbers
The data supports Mekhail’s speech. 50 companies with over 100 BTC balance They currently have 3.41% of the total supply of digital assets.
This accumulation is changing the perception of Bitcoin at an unprecedented rate. “If your company hasn’t evaluated its Bitcoin strategy yet, it’s time. It’s not a drill. The numbers show that our urgency is increasing,” urged the executive.
In a direct tone, he suggested that the entrepreneur act quickly.
Recent cases show this dynamic. US video game company GameStop announced on April 1, 2025 that it had raised $1.5 billion through a private offer of 0% convertible bonds that expired over five years. Main purpose: Buy Bitcoin as a Value Reserveas reported by Cryptootics.
Mekhail mentioned BTC Inc.’s previous analysis of GameStop, but revealed that there is no evidence that the company’s president, Ryan Cohen, saw it. “Six weeks later, they announced they would adopt a Bitcoin corporate strategy. We all know that the real reason was when Saylor met Cohen,” he said. Emphasise the impact of strategy. The impact of the strategy will fund Bitcoin purchases using a similar system of convertible bonds.
Bitcoin, transformational assets
Beyond corporate strategies, Bitcoin has evolved since its concept as electronic money to be a reserve for global value.
His planned rarity, resistance to censorship, decentralization They positioned it as a shelter for inflation, financial devaluation and systematic crisis..
For over a decade, the traditional financial system has seen skeptical Bitcoin. But geopolitical tensions, uncontrolled emissions of fíat money, and digitalisation of value have changed that perception.
In April 2025, several public and private companies began to incorporate Bitcoin into their balance, while others increased their purchases and strengthened their position in digital assets. 555,450 BTC’s strategy continues to lead as the largest corporate holder. Others such as Semler Scientific, 3,634 BTC, and Twenty One Capital, debuted at 42,000 BTC after fusion with Cantor Equity Partners, enhancing this current.
Stepstone, a global investment consultant with an approach to a private market, has published a report analyzing the role of Bitcoin as a value reserve. According to the company, Bitcoin has overcome the speculative stage and is now entering the stage of growing institutional adoption.
The company suggests that Bitcoin should be considered in its portfolio diversification strategy. This analysis reinforces the idea that Bitcoin is not only an asset of technology or financial companies, but also has a diverse portfolio location for institutional investors around the world.
A new story
Alex Leishman, CEO of River Financial, a digital asset investment company, also provided a clear perspective on this evolution. “Bitcoin for businesses.”
“Bitcoin left the ‘Wild West’ stage,” he said. It mentioned the first year (2009-2016) when digital assets were considered volatile assets related to illegal risk and activities.
Now, according to Leishman, Bitcoin crosses the integration phase. “A growing number of companies are evaluating the incorporation of Bitcoin as a reserve asset for their Treasury,” he explained.
Leishman highlighted exponential growth in corporate recruitment. “Today, we serve more than 2,000 companies, and last year it’s up 154%. They are all kinds of authentic, small businesses, including construction, real estate, biotechnology, vertical, farms, restaurants,” he said.
For him, Five years later, saving on Bitcoin will be “normal”specific financial metrics are integrated and regulatory frameworks are integrated.
