A new report from a colleague reveals that most UK Bitcoin investors are playing a long game. According to a 2024 UK customer report based on a sample of 2,000 users, 51% of customers have never sold Bitcoin. Instead, they consistently buy small quantities and embrace the HODL strategy.
“Bitcoin analysis in 2024 reveals that our samples tend to buy in small numbers and sell in larger, more important transactions, and we respond strategically to Bitcoin price movements,” the report explains.
On average, users purchased £412 worth of Bitcoin per transaction, some ranging from £5 to £5. Meanwhile, the average sales are £5,513 (10 times higher), indicating that customers accumulate regularly and sell only during strong price surges. This behavior coincided closely with the 2024 Bitcoin market high.
An astounding 86% of all transactions were purchases, strengthening the accumulation trend. There’s even more: 88% of customers have purchased multiple times, and 51% have purchased Bitcoin for over three years.
The report’s demographics also challenge stereotypes. Instead of the usual young, risk-driven images from Crypto Traders, 56% of co-workers are categorized within the age range of 35-54 years. The report states that “this suggests colleagues… attracts a more mature and financially established user base.”
Regionally, London led both user count and total transactions due to its high average capital savings. Male users accounted for 86% of the sample, where users working there held the largest portion of Bitcoin, and retirees recorded the overall transaction volume.
By the end of 2024, 97% of users who bought and sold Bitcoin through their colleagues were profiting. The results highlight how long-term engagement and strategic buying patterns are rewarded. Even among small investors (56% are under £1,000) convictions remain strong. You can see results over the past seven years on the chart below.
As Bitcoin adoption grows in the UK, colleagues’ data shows investors treat it like digital gold rather than a rich Quick scheme. “These insights strengthen the evolving role of Bitcoin in the financial landscape,” the report concludes.
This post from a UK Bitcoin user has never been sold, a colleague’s report shows that it was first published in Bitcoin Magazine and written by Jenna Montgomery.