Pudgy Penguins (Pengu) is gaining great interest in the broader cryptocurrency industry, aiming to outperform Pokemon and Hello Kitty as a global intellectual property (IP).
Launched as an NFT in 2021, Pudgy Penguins Crypto Project has been rebranded over the years, evolving from a cultural NFT into a tokenized ecosystem.
From NFT avatars to cultural brands
Beyond being an NFT, the Pudgy Penguins project issuing meme coins, pursuing collaboration between various brands and commercializing their intellectual property. Blockchain and crypto experts consider the Pudgy Penguin model an ideal example of the connection between blockchain and culture.
It is worth noting that, like many NFT projects of that generation, Pudgy Penguins is based on the Ethereum blockchain with an original collection consisting of 8,888 NFT avatars. However, keeping a Pudgy Penguin NFT gives users the flexibility to use virtually anything collectable as they provide the user with full IP rights to that particular token.
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Many stocky penguin owners are moving forward to printing them as merchandise and selling them, using them for marketing across social media platforms, and sometimes establishing businesses around NFTs. In particular, Pudgy Penguins’ dominant presence on social media with over 50 billion global views will have a dominant advantage in the digital asset industry.
Extensions to tokens and memokines
Pengu, a cryptocurrency associated with the Pudgy Penguins project, experienced a major gathering in 2025. Digital assets surged 1,275% in the second quarter, rising from $0.00370 to $0.04663 in under four months. However, according to TradingView data, at the time of writing, prices have been raised following the pullbacks of the broader crypto market, trading at $0.02728 at the time of writing.
Pudgy Penguins shows exceptional performance compared to other digital assets in the same category. However, the growing recognition and demand across the cryptocurrency ecosystem suggests that crypto projects could achieve more growth. It also exemplifies how cryptographic projects become an integral part of mainstream activities.
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