In the 2025 edition of Paris Blockchain Week, Beincrypto sat with David Princeay, president of Binance France.
Prinçay discussed the launch of a new product, Binance Wealth, with a focus on the growth and market strategy of the exchange in France, as well as education.
Binance reached 265 million global users by the first quarter of 2025
First of all, globally, our momentum was very good. At the end of 2024, it closed in 2024 with over 250 million registered users.
Three months later, by the end of March 2025, it already exceeded 265 million users. This is a clear indication that adoption is continuing at a steady pace.
Growth is not only quantitative, but also qualitative. From 2024 to the present, retail adoption has increased by more than 47% among total registered users.
Also, adoption of the system is interesting. In 2024, institutional adoption of the platform increased by more than 97%. The agency has more than twice the retail adoption rate.
The statistics also confirm that the agency is growing rapidly and entering the space with unprecedented confidence.
Regarding trading volumes, our average daily trading volume increased by 27% worldwide. There is greater engagement and greater fluidity.
Even more interesting, one of the metrics of trust we are building is the amount of savings within the platform. Binance’s TVL jumped significantly by 144%. It shows a growing belief in the long-term income of crypto and the potential for passive income.
Plus, we have reached an important and historic milestone for the industry, becoming the first centralized crypto exchange to surpass $100 trillion in total trading volumes.
Binance France continues to grow sustainably
Now, as we expand more specifically to France, we see that these global trends are reflected locally.
Since registering PSAN, Binance France has seen a stable and healthy expansion on both the retail and institutional foundations. This provides a foundation for legitimacy and trust.
Based on that, we localize global educational efforts and strong regulatory dialogues.
Over the past year, Binance France has experienced steady and healthy growth across all key metrics, including user base, trading volume and engagement.
This momentum is driven by three factors. Investing in our regulatory and compliance infrastructure, user-centric, education, a strong commitment to community, and local infrastructure and partnerships.
The French market is particularly enthusiastic and moving forward. We are all friends and live in the Avant-garde. We are proud to play an important role in one of Europe’s most important crypto hubs.
France ranks 22nd in cryptographic therapy, according to the latest cryptographic adoption report from Chain Orisis.
Overall, France remains a very strategic market for European finance. We are proud to be contributing to the country and we want to do more.
Figure: France ranks 22nd in the global crypto adoption index. Source: Chain Analysis
How to navigate French and EU crypto regulations in Binance
Regulatory compliance is at the heart of all Binance France operations. It has a dedicated compliance team that implements KYC-AML rules and a very robust transaction monitoring protocol.
We will work transparently with the authorities and continue to work closely with regulators to ensure best practices.
Furthermore, the French regulated landscape is not a limit to us. That’s exactly the opposite. A clear framework will give both users and businesses the confidence to engage in crypto.
Binance Wealth – Binance France’s latest products
A few days ago we announced our wealth of vinance. Binance Wealth is designed to meet the demands of wealth managers and HNWI clients for secure, regulated digital asset access.
Binance Wealth allows French financial advisors to encourage them to create spaces, have clients and choose to follow at their own discretion.
https://x.com/binancevip/status/1915722912293699913
This is groundbreaking as we see growing demand from clients and wealth managers.
We have seen strong needs among infrastructure wealth managers, ensuring that clients can provide secure, secure and somewhat automated encryption.
This was a clear signal that individuals working with financial advisors were increasingly interested in crypto assets.
Still, there are many barriers for financial advisors to provide this type of investment in terms of wealth ownership or project size.
We developed at Binance Wealth in a safe state and is now the first platform to provide this type of solution through wealth managers for this type of investment.
It is compliant and fits the needs of the wealth management industry. This is not just about providing access to cryptographic information. This is to do so in a reliable, structured, professional framework.
Partnership with Binance and Printemps
Last year we found a strategic partner associated with Printemps, one of the nation’s most iconic and historic department stores known for its fashion and luxury retail influence.
Through Binance Pay and another partner of local partner Lyzi, Printemps became the first department store in Europe, providing access to crypto payments. This is a turning point not only for French vinance, but for the wider European retail sector.
It goes far beyond simple payment integration as it shows how traditional retail institutions and Web3 innovation can coexist and create tangible value for consumers.
For us, this is a blueprint for how to bring cryptography into the real economy in a meaningful and compliant way. It is one of France’s most famous retail brands, and is particularly iconic.
When we integrated Binance Pay, Printemps opened it to a new generation of digital native Crypto clients. This is not just about providing this service to French clients. This is to offer to all those who travel to France, access printemps and want to pay this way.
This type of partnership is not just for French clients. This is the true medium of exchange. Whether it’s fashion, travel or e-commerce, Binance Play helps promote real-world crypto utilities in France and the world.
Binance Pay has increased its user base by 226%
We continue to expand our network of merchants and lifestyle vendors. We try to make payments easier with crypto in our daily lives. Safe, instantly, and frictionless.
As a result, the Binance Pay Active user base rose 226% in 2024, exceeding the impressive 70% increase recorded in 2023.
We see that these types of partnerships have a related impact on our market. The Binance Pay Merchant Network has grown globally to 2,000 merchants. This is a very important 36% increase.
Here, it can also be seen as stable but accelerated growth. In 2023 there were 8,900 merchants. In 2024, 12,000 new merchants joined Binance Pay.
Crypto-adoption trends among French users
As for Binance’s French users, we see strong recruitment from the age group between 25 and 45, but we also see a very interesting type of clients age 50, 60, or 70.
We should not underestimate the curiosity of older generations. They tend to have a good educational background.
However, we still believe there is a strong need for financial education. Our core mission at Binance France is to provide our users with the knowledge and education they need.
We also see that our users are based in urban areas such as Paris, Lyon, Marseille, Strasbourg and Toulouse, but we have found many cities in more rural areas as well. Blockchain adoption shows that it’s not just in big cities. It’s everywhere.
French users tend to be very cautious and thoughtful about investing. They often prioritize education and regulations. This is very in line with our mission to promote responsible adoption.
For us, it is extremely important to address the educational aspects of our customers. This is the foundation of recruitment and marketing initiatives.
We regularly hold community meetups as well as weekly webinars and national workshops that are accessible via Binance Live. We are on a tour of France and are aiming to continue this route.
Our outreach is not about conquering, but about building trust through transparency, education and local presence. You need to show that you are in your hometown. Binance is an international company, but it has a strong local presence and team.
Binance security measures to protect users
Globally, we apply industry-leading security practices, real-time monitoring, SAFU funds and the mandatory 2FA process.
For Binance France, we implemented additional local compliance and security protocols tailored to French regulations, along with a dedicated support team for French users.
Plus, we do a lot with community influencers to educate people about security. There is global concern about user education.
Many people can reach through the phone by people trying to impersonate banks or healthcare providers, and can also be violent. We don’t contact people on their mobile phones.
The Binance application displays a banner explaining how you can contact them. This is true. We will not contact you by phone. You will not create an “investment group” in WhatsApp. Also, once you invest in encryption space, you need to be very careful about security.
Effective security is cooperative. Binance is responsible for serious protection of users, but education and vigilance are keys to becoming victims of predatory fraud.
Binance’s platform is one of the safest platforms in the industry, continuing its efforts to protect users from fraud and working to ensure that the broader crypto ecosystem is safe and resilient.
Risks of deregulation in the crypto industry
Regarding the EU, regulations are not a threat, but a catalyst for trust, stability and long-term growth when conducted in consultation with the industry.
For example, following the launch of the Spot Bitcoin ETF in the US, a more favorable and transparent feeling towards the code from the new US administration, leading to a massive surge in market trust and adoption.
Millions of users followed as the institution’s players entered the space on a large scale. All of that reinforces how much regularity and clarity can unlock.
Binance always welcomes constructive and pro-promotion regulations. The exchange works closely with regulators around the world, including France, to support the industry’s safe and responsible evolution.
Ultimately, regulations do not slow down cryptography and are scalable.
Plus, I like to compare cryptographic regulations with those in the aircraft industry. The aircraft industry was actually one of the first domains where regulations were applied due to large-scale accidents that affected many people.
The first restrictions date back to 1963 after the two planes collided. Regulations protect customers and ensure that security factors are implemented at all industry levels.
This is why regulations also evolve over time. They are not completely perfect, so they have to. They must always adapt to new uses and prevent future threats within the industry.
If the latter moves forward, regulations will also move forward. Again, when you compare it to the aircraft industry, the more planes the more security you need.
Binance’s Challenges and Opportunities in the French Market
Our biggest challenge, which is also a great opportunity for France and globally, is large adoption. Despite all the advances we have made in recent years, including the strong user growth in 2024, we are still in the early stages.
Many people in France have already heard about cryptography, but don’t fully understand how it works, how to use it, or how it can benefit.
It is important to improve user knowledge. This is why education is absolutely central to our strategy.
Barriers need to be broken before market adoption occurs. It’s not just technical, it’s also psychological and cultural.
People need to be confident and not confused about blockchain, crypto and the industry. This means providing the right tools, clear explanations, and a reliable and secure regulatory platform.
In France, we invest in local education initiatives, partnerships and community engagement. Whether it’s a workshop, an online meeting with Binance Academy, or working with policymakers, our goal is to make Crypto more accessible and accessible to everyday users.
https://x.com/binanceademy/status/1917126711940157575
Inflation outcomes against Bitcoin
Bitcoin’s long-term narrative continues to position it as a hedge against inflation, but in the short term, macroeconomic volatility can affect all asset classes.
Diversification is important for users, both within the crypto and in all asset classes. It provides tools such as regulated Stablecoin, staking products, and educational resources to help you build a resilient portfolio.
Binance encourages users to invest based on risk tolerance and time vision. This is a very important metric to consider.
Key strategic goals
Looking ahead, our vision is clear. We have set the path for the next billion users worldwide, and France has a role to play in this.
As the global crypto industry evolves, we need to focus on promoting the financial inclusion, innovation and accessibility of this technology, using strong French local lenses rather than global.
The focus on Binance is to be a supporter of initiatives that promote financial inclusion and innovation. The industry aims to attract a billion users, and Binance’s commitment to driving sustainable growth within the crypto space is even more determined.
The evolution of the industry is a journey and we are grateful for working on this ecosystem, building it and leading Binance.
It’s an opportunity for everyone, but it’s also a responsibility. When you are a leader, you need to open the path and lead the path as others pursue and develop around you.
Therefore, our strategy has three pillars: regulatory compliance, community engagement, and innovation.
What will the next three years be like for Binance France?
Over the next three years, we are constantly meeting the needs of both current and future users, while deepening our French footprint into more local areas and expanding our product localization. It’s important to be community-centric.
Binance’s record user growth shows a fast-paced shift towards crypto adoption, but also reflects an influential role.
It took nearly five years to reach the first 100 million users, and only two more years to add the next 100 million users. The cryptocurrency industry has strengthened its adoption curve.
Our growth trajectory reflects the trajectory of other high-tech powerhouses such as X, LinkedIn, Facebook, Instagram, and more. It strengthens the “Crossing-the-Chasm theory.” This suggests that the adoption of technology follows a bell-shaped pattern over time.
This milestone shows a broader shift from early adopters to early majority. We are at this stage, and the evolution of the industry is a considerable journey.
So we are grateful to be one of the companies that lead this way, to make roads and pave.
