The latest in hip hop legend Snoop Dogg NFT Releases sell out in 30 minutes, generate millions through telegrams and place platforms Blockchain– Test-based features.
The feat was praised on Wednesday by Telegram founder Pavel Durov. He said the building of the blockchain and the secondary market will be open to the platform in three weeks.
“It’s going to be wild,” Durov tweeted.
@@Snoopdogg’s digital collectible drop sold out in just 30 minutes today, generating $12 million in sales. A unique NFT, nearly 1m deep, inspired by Snoop’s iconic style. The construction of blockchain and the secondary market will be made public on the 21st. It’s going to be wild. pic.twitter.com/deint5c2f4
-Pavel Durov (@durov) July 9, 2025
A total of nearly 1 million NFTs were sold through Telegram’s in-app “send gifts” feature, at prices ranging from 200 to 15,000 stars. An NFT, or inappropriate token, is a unique digital asset recorded on a blockchain that can represent ownership of art, music, or virtual items.
Durov says each piece of the collection was “inspired by Snoop’s iconic style,” and is tied down to the latest track “Gifts,” which was released simultaneously on YouTube.
In the music video, news reporters say “Mr. Moneybag” Durov was handing out $17 billion to “his 106 children,” and Snoop Dogg explains his characterization as a “Crip Walking Capitalist.”
“Wakin’ wakes up early on a brand new new day. Connect your phone and get dressed, then I plot the play,” the OG rapper rhymes, recounting the daily use of the app where “critical presence, digital resistance” flourishes.
Some NFTs “continue to thrive”
According to analysts, the collection was more than just a celebrity drop as the broader NFT market has cooled from its 2021 highs and NFTs are closing one after another.
“The NFT market is actually losing momentum compared to its peak, but certain categories continue to thrive,” said Ryan Yun, senior analyst at Tiger Research. Decryption.
Observers continue to find traction in categories such as Airdrop NFT and utility-based collectibles, and Snoop’s collection appears to span both.
Given the performance of the sales, the feat represents “more than a simple collaboration,” Yun said. “This is the result of an aggressive, multi-channel marketing implementation, operated by the introduction of attention and demand.”
Earlier this month, Telegram crossed a major milestone as an Open Platform (TOP), the infrastructure builder behind the Open Network (TON) blockchain, and surpassed its $1 billion valuation driven by mini-app adoption, wallet integration and increased NFT activity within the app.
In Telegram, NFTs can be used directly within the app and can be given to “in its social ecosystem.” This was a factor that helped us push it as a “hub for the “design” community,” Yoon said.
In particular, its design choices position telegrams as “creating authentic value propositions through features such as custom stickers and profile customization” and “a viable market for functional NFT applications.”