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Crypto Prune > News > “This is the type of marketing Cardano needs,” the community celebrates
News

“This is the type of marketing Cardano needs,” the community celebrates

10 months ago 5 Min Read

Input | Output (IO), one of the founding companies of Cardano Network, has announced a collaboration with Brave Software, the company behind a web browser focused on privacy and advertising.

Through a press release, the parties details that brave wallet integration allows Users can manage the native assets of that ecosystemCardano (ADA), network native cryptocurrency, other tokens, and more.

In addition to enabling access to Cardano, 86 million people using Brave can participate in governance features directly from their browser-integrated wallets. This simplifies the user experience and reduces the entry barrier for interacting with the network by eliminating the need to install external applications.

This greater accessibility could promote cardano adoption and greater activity within its ecosystem. As a result, ADA requests can increase to interact with the network, leading to an upward impulse for prices.

At the time of publication of this memo, the ADA price is $0.79. 74% below the $3.10 record high (ATH)reached September 2021.

The news was widely held by the community. Communities were debated about greater network exposure and the need for actual use cases. “This is the type of marketing Cardano needs,” said Peter Bui, driver of the Learn Cardano Podcast. Furthermore, the promoters of the network emphasized:

“This is a new vision and relates to a new era of Cardano. So it’s about promoting and promoting how users can actually participate in network governance. That’s a great decision. Cardano can reach more people through a brave browser.

Peter Bui, the driver for the Learn Cardano Podcast.

In that sense, he stressed, “There are many people who use this wallet,” and said, “The brave browser is a clone of Google Chrome, but it has many integrated privacy functions, such as the tracker blocker, which offers greater protection in that aspect, in addition to incorporating tools like Wallet Web3».

See also  Circle creates a network using USDC in Cross -border Payments

Beyond Bui’s enthusiasm, the question still flying in community forums is whether this type of alliance will solve the underlying problem.

No one has argued that visibility is important, but in this case the real challenge remains real usefulness.

As Cryptonoticias has already reported, the Cardano community is maintaining it on the Reddit social network Extensive discussion of the true use of networks.

While Ethereum widely recognizes distributed applications (DAPPS) as UNISWAP and AAVE, Solana stands out for its speed and low cost in initiatives such as Raidium, the Cardano community is still debated as to what its true role is within the ecosystem.

There is a robust technology and approach to sustainability and governance, but many point out that there is no iconic application that will generate mass adoption or attract the attention of the average user. This opens up questions about the ability to compete in the market.

One way to measure the actual adoption of a network is the total block value (TVL) to indicate the funds that are actively used and funds deposited in its DAPPS. According to Defillama, Cardano TVL is $372 million, far below Ethereum ($61,412 million) and Solana ($9,279 million) and has a low level of activity.

In an exclusive conversation with Cryptootic journalist Barbara Distéfano, Cardano founder Charles Hoskinson said the ecosystem will see significant growth over the next five years. In this regard, he states: “We feel the foundation of long-term success, focusing on constant growth rather than innovation or short-term innovation.”

And at this point, that’s true. If there is something that cannot be criticized against the team behind the project, it is His constant work in development seeking to improve Cardano’s performance. For example, advances in scalability through Layer 2 Hydra can reach 1 million transactions per second (TPS) in tests, improving the Ouroboros protocol, which aims to speed up without compromising decentralization.

See also  Cardano builds the "first bridge" to interact with Bitcoin

What’s more, Cardano has continued progress in infrastructure development and has technical improvements that demonstrate long-term commitment and vision.

However, its adoption still faces several challenges. This could be related to both a limited recognition of its usefulness and a network competition with greater traction, offering similar solutions. It is only a matter of time before we can determine whether the Cardano approach could be integrated in the long term or, conversely, whether it is clear that there is no real demand on the market.

TAGGED:Technology
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