Trump Media & Technology Group confirmed the end of its private placement of $2.444 billion on May 29 to fund a massive Bitcoin (BTC) financial strategy.
The deal, which involves approximately 50 institutional investors, includes $25.72 in common shares by 2028 and $1 billion in sales on the 0% Convertible Senior Secured Note.
The company said its net revenue is approximately $2.32 billion, which will be used to accumulate Bitcoin and support ongoing business.
With this move, Trump Media is in direct competition with other companies Bitcoin Treasury, including a strategy that holds over 580,000 BTC as of May 2025.
Once the purchase is complete, Trump Media is expected to participate in the top five public companies by Bitcoin Holdings’ global Bitcoin Holdings.
CEO and Chairman Devin Nunes framed the transaction as a strategic pivot towards financial autonomy and digital asset integration. He said:
“Trump Media is focusing on acquiring great assets. This transaction means that the company has more than $3 billion in liquid assets and is exposed to Bitcoin by shareholders.
The company did not disclose the timeline for Bitcoin or deployments it plans to purchase, but confirmed that Crypto.com and Anchorage Digital, two major digital asset managers, regulated in the US, will detain the assets.
The Trump Media movement is in the broader wave of institutional crypto adoption, with approval from the Spot Bitcoin ETF earlier this year.
The company’s ecosystem includes social and streaming platforms and newly launched fintech brands focusing on blockchain-based financial products. The company is trying to make use of what is called the “America First Economy.”
The offering will add Bitcoin to Trump Media’s balance sheet and participate in $759 million in cash, cash equivalents and short-term investments reported at the end of the first quarter of 2025.
The transaction is led by Yorkville Securities and Clear Street, with BTIG and Cohen & Company Capital Markets acting as placement agents. Cantor Fitzgerald advised on the agreement, with legal advisors provided by Nelson Mullins Riley & Scarborough LLP and Reed Smith LLP.
Trump Media’s entry into Crypto Treasury Management is because US regulators still value rules regarding the staple, tokenization and management practices of public companies holding Crypto.
Positive regulatory momentum has grown under President Donald Trump, with the sector’s laws progressing with some US voters.
With the political momentum behind ProBitcoin’s sentiment, Trump’s media appears to be betting on Bitcoin as a core component of its financial identity.