Trump Media and Technology Group, the parent company of Truth Social, has accumulated about $2 billion worth of Bitcoin (BTC) and associated digital assets, and has expanded with an investment strategy disclosed earlier this year.
The company’s July 21 filing comes days after the US House of Representatives advanced its trio of crypto bills, including the framework of stubcoin signed into law by President Donald Trump.
The media company said it has started acquiring Bitcoin using revenues from $2.5 billion in recent funding.
The disclosure illustrates a more assertive approach by Trump-aligned businesses to capitalize on the momentum of their favourable crypto policy. The company said it could continue to purchase assets similar to Bitcoin, depending on the broader market situation.
The announcement follows a Republican called “Crypto Week” in Congress. The new law establishes rules for digital tokens covered in US dollars, but additional proposals covering crypto trading infrastructure and central bank-issued digital currencies await a Senate review.
Bitcoin has retreated to around $116,600 at the time of the report after easily trading over $123,000 early in the week. Token’s recent rally was accompanied by an increase in activity on digital assets related to Trump’s personal brands.
World Liberty Financial, a stubcoin platform with ties to the Trump family, saw the governance token WLFI more than doubled in the past week following a vote to enable secondary market trading.
Trump issued a groundbreaking executive order in March to establish a strategic Bitcoin Reserve, a federal reserve of digital assets.
Early analysis suggests that the reserve may consist of codes seized by law enforcement, but recent statements from senior officials suggest a broader approach, including monetizing assets held by dormant governments.
By advancing legislative support and adjusting market signals, media company Bitcoin Bet reflects a broader drive from Trump-related entities and is positioned at the forefront of the digital asset economy.
Bitcoin Market Data
When reporting 9:25pm, UTC on July 21, 2025Bitcoin ranks number one in terms of market capitalization, and the price is under 0.92% Over the past 24 hours. Bitcoin has a market capitalization 2.33 trillion dollars 24-hour trading volume $7.325 billion. Learn more about Bitcoin›
Overview of the Crypto Market
When reporting 9:25pm, UTC on July 21, 2025Crypto market totals are evaluated by $3.9 trillion There is a 24-hour volume $2117.9 billion. Bitcoin’s advantage is currently underway 59.71%. Crypto Market Details›