- UFC CEO Dana White has joined Vechain as an advisor, combining brand power with blockchain adoption in the sports industry.
- Nobel Prize winner Konstantin Novoselov strengthens Vechein’s scientific innovation and ensures that rigorous research supports the evolution of blockchain.
Vechain is once again in the spotlight after the announcement of new advisors, UFC CEO and Power Slap founder Dana White. All of these efforts are part of the company’s ambition to adopt real-world blockchain through the sports industry. Dana White’s advisory and blockchain technology could be the result of unique innovations through Vechain.
The white man who has pushed the UFC into more than 950 million homes worldwide has lended his name, network and business instincts to Vechain. His partnership is more than a ritual. He is currently a member of the company’s advisory board and is sitting with Nobel Prize winner Sir Constantine Novoselov. Ideas? Blockchain adoption fuses mass market branding muscles with sharp scientific rigor for cracking codes.
White’s involvement is not on the left field. His aggressive growth brand is Vebetterdao, a platform focused on sustainability, and perfectly fits Vechain’s push. This is a tool that turns real-world sustainable actions into token rewards using B3TR tokens. The White name adds a new kind of fuel to this movement.
Vechain’s evolution will earn Nobel boost
White brings an unparalleled brand reach, while Ir Konstantin Novoselov brings world-renowned scientific depth. The Nobel Prize-winning physicists behind graphene research and carbon capture are anchoring Vetin’s push for rigorous, evidence-backed innovation. His presence ensures that all the flashy developments are at the heart of hard science.
Together, the duo changes how VeChain is seen. Novoselov’s technical excellence with a white market-savvy approach means VeChain is walking several other lines. Their efforts are especially important as Vechain will accelerate its efforts through two Cornerstone upgrades in 2025.
One of them is Vechain Renaissance. This is a full-scale protocol overhaul aimed at enhancing security and decentralization while improving EVM compatibility. The other is Vebetterdao, already live and designed to reward environmentally friendly behavior in the real world. Both represent a push to not only grow, but also evolve along with purpose.
“It’s about winning through real actions.”
Vechan’s leadership has not moved away from momentum. CEO Sunny Lu emphasized the meaning behind this dream team, saying:
Dana popularized combat sports by focusing on what fans really want. He understands that Vebetterdao is winning through actual actions, not through theory. Konstantin’s scientific genius and Dana’s strategic firepower have brought together a team that embodies our core philosophy.
White expressed his enthusiasm for joining Vechain’s advisory committee, highlighting the strong partnership between UFC and Power Slap.
“VeChain is an incredible partner at UFC and Power Slap and I am honored to be on their advisory board. I am passionate about technology and am used to their products and innovation. I look forward to taking my brand to the next level,” White said.
However, White’s role does not remain behind the locked room. His influence is set to flow into fan-friendly features, such as rewards at UFC events and Power Slap Challenge with Vechain tokens. These activities aim to subtly draw millions of fans into the blockchain trajectory.
