Paris Saint-Germain added Bitcoin to its financial reserves, making it the first top tier football club. According to a report at the Bitcoin 2025 conference in Las Vegas, Paris converted some of its cash holdings into BTC last year, and still retained it on its balance sheet. The move illustrates the transition from issuing a one-time fan token or NFT to actually owning crypto as an asset.
PSG joins corporate bitcoin holders
Based on the report, PSG Labs’ lead Pär Helgosson told the conference crowd, “We put Bitcoin in the book, but we still have it,” he announced at an event in Las Vegas.
The club’s moves followed companies like Strategy, GameStop, US President Donald Trump Media and 21 capital, all of which added a massive amount of BTC to finance to protect inflation.
One of Paris Saint-Germain’s biggest soccer teams announced that it had purchased #bitcoin
Wild Times!!! pic.twitter.com/s21kbojrbz
-vivek⚡ze (@vivek4real_) May 29, 2025
Fanbase and financial identity
Paris Saint-Germain has over 550 million fans worldwide. Approximately 80% of these supporters are under the age of 34. In that group, bitcoin can feel like a part of everyday life.
PSG believes its code is retained as a way to continue to harmonize with its younger supporters. The club now calls it just as a lifestyle brand as its football team.
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Just: European football giant Parisen German announces they’ve adopted #bitcoin Ministry of Finance Reserve Area 🇫🇷 pic.twitter.com/ngeq7buybj
– Bitcoin Magazine (@bitcoinmagazine) May 29, 2025
PSG Lab and Startup Mentorship
Released in 2023, PSG Labs is a special unit that tests ideas with blockchain, virtual reality, and tokenized fan experiences. Now backing early stage crypto startups, helping founders launch products, list tokens and raise funds.
Helgosson said the club aims to “start with you, list with you, raise you with you.”
Accounting and regulatory challenges
Holding Bitcoin on your balance sheet raises questions. Under IFRS rules, crypto assets are classified as intangible and often transported at cost, so profits may not be displayed immediately. A 10% fluctuation per day is common among the top digital currencies.
The PSG should manage these swings and explain them to the regulators, particularly under the rules of the financial zone of football. Different countries may handle these BTC holdings in a variety of ways.
The PSG decision marks a new path for sports clubs. By moving beyond simple fan tokens, the club deals with cryptography as part of its core finance. There are risks, but there are also opportunities for deeper connections with tech-savvy fans.
If PSG can hold Bitcoin and its fans, other clubs could follow suit.
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