Wise, a global currency exchange and payments platform, is hiring a head of digital asset products focused on stablecoins, a move that could signal the company’s expansion into the crypto space as global regulations improve.
Wise Product Director Matthew Salisbury posted the position on LinkedIn last week. This role will be based in London, where Wise’s global headquarters are located.
“If you are building a wallet or payment solution based on a stablecoin and would like to run it on Wise, please apply through an ad or send me a DM,” Salisbury wrote.
sauce: Matthew Salisbury
The company has already received interest from more than 100 applicants, according to a LinkedIn listing, and the successful candidate will join Wise’s account team, help expand its product offering and explore ways for customers to keep their digital assets within their Wise accounts.
The company is looking for candidates with at least 5 years of product management experience and a proven track record of launching B2C products in the digital assets or blockchain space.
Wise, formerly known as TransferWise, is well-known for offering low-fee international money transfers in over 160 countries and over 40 currencies. In 2024, the company reported sales of £979.9 million ($1.23 billion) and profits of £345.6 million ($443 million).
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Smart stablecoin payments: assessing the potential
It remains unclear whether or how Wise will adopt stablecoin payment rails. Stablecoin technology is generally seen as a faster and more efficient way to make international money transfers by allowing digital dollars to be moved without traditional bank intermediaries.
Last month, Visa launched a pilot program using stablecoins USDC (USDC) and EURC (EURC) to help financial institutions facilitate cross-border payments. In contrast, Wise primarily serves retail users, a group that is already turning to stablecoins for similar purposes.
According to Chainalysis, Latin America and Africa are among the fastest growing regions for stablecoin adoption due to lower remittance costs and lower currency volatility.
“Retail adoption of stablecoins in these regions is primarily driven by the practicalities of low-cost transfers, safe savings in regions with volatile currencies, and ease of access to DeFi services such as lending and staking,” the company noted in a December report.
Stablecoin remittances offer significant cost savings over traditional remittance methods in sub-Saharan Africa. sauce: chain analysis
The move comes amid a more favorable regulatory environment for stablecoin adoption in the US following the recent passage of the GENIUS Act. By contrast, implementation has been slow in the UK, where Wise is based, with regulators working to introduce new stablecoin rules by the end of 2026.
As a result, stablecoins pegged to the US dollar continue to dominate the market, while alternative currencies denominated in British pounds only make up a small proportion of the total fiat-backed stablecoins in circulation.
Related: BoE signals flexibility on stablecoin cap amid industry pushback: Report